Just note this Editorial required a lot of work and time. This subject was something I have been wanting to do, but have little material to go by.
Origins of a takeover crowd
The takeover crowd originated with Bret "The Hitman" Hart, Shawn Michaels and Stone Cold Steve Austin in 1996-97. The crowd started turning on Bret when Austin and Michaels started to get more and more popular. He took on a fatal 4-way match with Vader, Undertaker and Austin. With Austin's high popularity, the fans turned on Bret even when Austin does heel moves. Thus, WWE decides to allow Hart go heel.
Fast forward through to the Attitude Era, WWE taking over WCW and WCW integrating into WWE, which the crowd returns to normal. Heels are booed and Faces are cheered. It's the debut of the most controversial wrestler we have, John Cena. From his debut, a lot of people loved him and some hated him. Time. I can't tell you why we don't like him. I can gather a few things that people probably didn't like when he began.
1) Cena was a bodybuilder; he quit and became a sports entertainer.
2) He chose a rapper as a gimmick. Vanilla Ice style.
3) He didn't have a manliness do him like Austin, Angle or The Rock.
As time went on the people that didn't like him grew. More and more people started to boo until one day the lid broke open. The ever popular ECW had a match between Rob Van Dam and John Cena in 06'. The match was...well...interesting. I don't have a clip, and I really wanted one for this. Go watch Cena vs Rob Van Dam ECW One Night Stand 2006... In the program, Cena was chanted expletives and booed out of the arena. For the first time, the crowd really took over. After that, Cena's audience was never the same again.
Fast forward to the year CM Punk and Daniel Bryan made their mark on WWE in 2011. The
WWE Universe is growing impatient with the stagnant talent at hand. The Rock has handed to face torch to Cena and Triple H has given Randy Orton the main heel character. However, neither one is entertaining. Orton is called boring; Cena has his divided crowd growing in boos. The rest of the roster is overused or not built up. Enter CM Punk's famous breakout shoot promo on RAW June 27th, 2011.
The WWE Universe stop caring that CM Punk was a heel and cheered him anyway. After he won the belt from Cena and left the WWE (work), his popularity spread like wildfire. He was the perfect counter to John Cena. After the summer of Punk, Daniel Bryan won the Money in the Bank match, and he cashed it in on Big Show on December 18th, 2011. It launched the chant "Yes!" and Daniel Bryan into stardom. From there, the crowd had their chants for Punk and Bryan. Soon other stars came forward that shined the audience. The Shield, the Wyatts, Antonio Cesaro just to name a few were all big hits. They took out the stagnant cesspool of superstars that is McMahon's roster. The WWE Universe chants for those that excite and bring freshness to the WWE. Still we keep certain superstars like: John Cena, Randy Orton and Big Show.
Crowd Pissing off WWE/Pissing off the Crowd
There are times when the crowd absolutely takes away a promo. This is what I like to call trolling WWE.
Of Course, this is normal for an Attitude Era wrestler like Triple H. Daniel Bryan is the ultimate underdog. Another one is when Batista comes back and is booed, because Daniel Bryan was nowhere in the Royal Rumble. The WWE Creative has no way of bringing back a face Batista, so they made him either a tweener or a slow heel.
Now on the other side, WWE can piss off the crowd. John Cena is one of the best at this. The whole 2012 was all about "Rise Above Hate." The Universe was teased throughout 2011-today about Cena going heel.
I have to say: what an asshole.
Cheers and Boos
In the early 90's, you have a clear cut audience. Naturally, you have a good guy that is featured as a face. He is cheered and loved by the crowd. Then you would have the bad guy, and he is a heel. Of course, he is booed and hated by the crowd. There is very rarely a difference. Lets take Bret Hart and Ric Flair from 1992. Bret Hart was about to the peak of his career.
However, things have changed. The heels can be cheered or booed, while the faces can be the same cheered or booed. The more complex part is why certain wrestlers are cheered or booed. WWE usually lets us know who is bad and who is good, however now we are telling them who is heel and who is face. The character in the wrestler is the factor in which we like or don't like. For example, a legend is forever royalty and above being booed. If Stone Cold Steve Austin came to Boston and talked bad about it, would he be booed by the end of the show? No way. There is a rule that even legends have to follow: you mess with our most beloved wrestler and you will be booed for a long period of time. Shawn Michaels costed Daniel Bryan his chance at WWE Champion. He is still getting boos. Another rule is about Authority figures: you are either briefly loved, boring or booed. Another example, Damien Sandow is one of the best talkers in WWE and is loved by many fans. His character, an intellectual asshole, is loved because of his underdog tone and has charisma. The fans also love being entertained by the match. Thus causes both parties to be cheered. Bray Wyatt and Roman Reigns this last monday night had them both be cheered. If the action is poor, the audience will turn on both competitors with them chanting either "boring" or announcers names.
That night Sheamus and Randy Orton was just turned off by the crowd. No matter what bland move they use the crowd just didn't care. However, I don't think it was their fault. Earlier, they were treated to a boring speech by John Cena. He even pissed them off more with a poke at the crowd's wants and dreams. Kinda makes me wonder if John Cena turned heel long ago, but no one ever caught on.
Theories on making Rampant Crowd
1) Stagnant performers- (Randy Orton, The Miz) We have seen all of what they can do. It is time for a revamp on character and/or moves. Also, let them go away for a while.
2) Not Pushing a Character- (Dolph Ziggler, Daniel Bryan) We all know these guys have potential. Try letting these guys have the spotlight once in a while.
3) Pushing Part-timers- (The Rock) The crowd loves Legends. However, them being pushed to the top and practically burying full-timers spotlight is atrocious.
4) Non-entertaining matches- (Divas, Alberto Del Rio) The most dangerous thing to do is putting something sooooo boring that calling deceased wrestlers out is much more fun.
Conclusion
Crowds, today, want their voice heard. We made Daniel Bryan a star by popular demand. Now if only WWE can understand that we want Orton and Cena to leave for a couple of years maybe we can have a so-called Wrestling Renaissance. Either way, the crowd will chant whatever they want on live tv, until they figure out how to place canned pops/heat onto RAW like they do taped Smackdown.